10 Ways To Generate Business Leads on Twitter

Today, I came across an excellent article on SocialTimes.com delivering what’s in their view are 1o ways to generate business leads on Twitter. If you own small-medium business and are not taking advantage of Twitter’s capabilities, this article should help you with the first steps.

  • Tweet regularly and consistently. Visibility is key to growing your network and having people follow you first. If you were to track the growth of your network, you’ll probably notice a correlation to follower increase on those days that you do tweet.
  • Build trust. Video might be better for building trust, but you can increasingly build rapport with people in your Twitter network. Rapport builds trust. Keep retweeting and mentioning them. Have casual conversations on Twitter.

For all 10, click here

Until next time,

Steve

Twitter, Google and TechCrunch – User Education is Key

I just finished reading a great article by Eric Lundquist – “10 Lessons IT Execs Should Learn from the Twitter and TechCrunch Document Dustup” that apparel in eWeek on July 17, 2009, and would like to reiterate and clarify some of the issues both IT and business executives face when making decisions around cloud-computing.

According to eWeek “…A hacker apparently was able to access the Google account of a Twitter employee. Twitter uses Google Docs as a method to create and share information. The hacker apparently got at the docs and sent them to TechCrunch, which decided to publish much of the information…”

To my knowledge, the account in question was hacked using a combination of common or “simple” user IDs and password, which is not uncommon. As silly as it may sound, a hacker simply guessed user ID/password combination. To minimize the risk, Google Apps Premier edition offers Advanced Password Settings that also contain password strength and monitoring tool for domain administrators. If the password policy was enforced and monitored, the system would have been much more difficult to penetrate.

What I disagree with is the fact that media keeps referring to the above event as if an attacker found a “hole” in Google Apps, an entire Google infrastructure or was able to figure out how to hack the Cloud, which is simply ignorant. I would like to clarify that there is no magic when it comes to getting into someone else’s user account. As an administrator, you must enforce user account password policies ensuring that user passwords are nearly impossible to guess.

I do agree that it is more complex to gain access to an on-premise based infrastructure simply because most of the time, access to your office computer is not visible to the general public, or detectable from outside your network. A hacker needs a lot of information in order to gain access to logon screen(s), to then start guessing passwords. In case of Google Apps, a logon screen is available on the Web and could be easily guessed if not disguised by an administrator using unique domain names etc. By the way, use of unique domain names must be encouraged by the SaaS vendors such as Google and Microsoft. It is their job to make sure that both IT executives and administrators are aware of security risks and educated enough to make informed decisions around protection of sensitive information.

While it isn’t possible to secure your environment 100%, be it on-premise or in the Cloud, the most important exercise is to constantly train and educate your end-users, as the weakest link, sharing stories and reminding them how important information security is for them personally and for the business they are in.

Until next time,

Steve E. Driz

75 TwittIdeas for SMEs – Ideas 21-30

Twittideas brought to you by Luis Viadel.

Just is case and you’ve missed Top-20 Twittideas for SMEs, you can find it here.

21. Be a great apprentice!
22. Write down your dream. That’s your vision!!
23. Design must be an obsession
24. Focus on intangibles!
25. Be accessible! Hyperconnected!
26. Go the extra mile!
27. At what things are you different? Be professional!!
28. Use the BPO (Business Process Outsourcing)
29. Cut down costs, cut down costs, cut down costs, cut d……
30. What does your company do? Write your mission now!

Stay tuned for more Twittideas…

The Driz Group

75 TwittIdeas for SMEs – Simple but Powerful Twitter Ideas for Small and Medium Enteprises

As promised, today we are starting a series of twittideas brought to you by our good friend and colleague from Spain Mr. Luis Viadel. Below are Top-20 twittideas for Small and Medium Enterprises. We will be posting new twittideas on a weekly basis.

Additional information (in Spanish) can be found at http://www.twitterpyme.com, and/or you can connect with Luis on Twitter at http://twitter.com/LuisViadel.

Enjoy!

75 TwittIdeas for SMEs – Top-20

By Luis Viadel

  1. Are you passionate about your business? If not, do something else!!
  2. Don’t look for an excuse! Do it now!
  3. Turn cost centers into revenue centers.
  4. Make sure the appropriate people are in the appropriate positions!
  5. Listen to your customers.
  6. If you don’t know it, admit it!
  7. Take the Web! Enjoy the Web! ALL lives on the Web!
  8. Innovate! Think about incredible things!
  9. We live in the women’s century, hire women!!
  10. Deploy, implement, measure your strategy!
  11. Design your business processes again and optimize them.
  12. Turn your business into a place where everyone wants to work.
  13. Listen to your employees.
  14. Team up with your customer and work for his success.
  15. Your company’s guiding principles are your personal values and your team’s values.
  16. Give excellent service. You have to be an unforgettable experience!
  17. You have to be warm in approval and generous in your compliments.
  18. Information should flow freely within the company!
  19. If your responsibilities exceed your capacity, you should delegate, right?
  20. Measure, measure, measure. Your decisions depend on the measurement.

Stay tuned,

The Driz Group

Daily Poll

True business value of Twitter

Friends,

Let’s face it, Twitter is hot. Similar to ICQ that took the online World by storm in the 90s, Twitter is making its rounds growing even more rapidly than any communication technology to ever enter the market. According to various news sources, one of the key issues Twitter is faced with is how to make it a commercial success without alienating its fans. Would it be as easy as setting up a structure whereby businesses will pay Twitter for reaching out to its customer base? This way, Twitter will remain free for all except for commercial entities.

In reality, monetization is the biggest issue majority of social networking and new media site are faced with. After all, we like free services specifically when we use it for pleasure, not business. While some debate that the benefits of Twitter are intangible, lately, there has been proof that by using Twitter you can increase your revenues and grow your business.

For example, according to Clare Baldwin of Reuters, Dell Computers raked in more than $3 million from Twitter followers who clicked through its posts to its Web sites to make purchases. Incredible considering that it does not take too much time or effort to be an active on Twitter.

For someone who believes is human interaction that we call networking, Twitter can be an invaluable tool for expending both personal and professional networks. In order to demonstrate the intangible value of Twitter, over the next several weeks, we will be posting 75 twittideas brought to you by Mr. Luis Viadel. Luis is a good friend whom I met on Twitter, and he is passionate about business strategy, communication and technology in the business.

Stay tuned,

Steve E. Driz